Mobile Phone Advertising
J.M.A.K. Jayasekara and A.J.M.K. Wijayaratna
Uva Wellassa University
Advertising via mobile devices are the latest trend in advertising. It is a straightforward method for addressing the customers via mobile devices rather than addressing them via other media such as News Papers and Television.
Location based advertising is pretty effective than just sending advertisements to the user without considering the location. In this project the user gets advertisements relevant to the shops located nearby user's current location. For this purpose location coordinates of the user should be known. Global Positioning System (GPS) provides positioning (location), navigation, and timing services. This location coordinates can be determined by a GPS receiver or a GPS enabled mobile phone.
The built mobile application reads the user’s current location via GPS receiver and sends it to the advertising server with user's preferences. The server replies with advertisements relevant to the user's current location and preference. Traders can upload their advertisements to the advertising server.
By using this Location Based Mobile Advertising System traders can advertise effectively for grabbing customers and customers can easily find out the goods or services as their necessity.
The advertising server mainly uses PHP scripting, MySQL database system and mobile application uses J2ME technology.
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